Internet Marketing Essay Example | Topics and Well Written Essays - 250 words - 1

Internet Marketing - Essay Example Customer today has a varying need with some needing more human interaction for customer interaction while others may value price and variety of selection. The gap in customer experience is more likely to be a result of technology bumps. You see, no matter how good and efficient technology is in facilitating transaction and even lowering cost, it cannot replace human interaction. Human interaction is the bedrock of most customer experience where the customer comes face to face with another human being who attends to his or her need as a customer. In a technology base business, it is often assumed that customer has already a working knowledge of what he or she needs or wants because there is little if any human interaction that will be extended to assist him or her in the purchase. This may be inimical to customers who need assistance to what they will buy. Customers who know what to buy and are familiar with the product, will be less affected by the absence of customer experience as long as the product that he or she need is available at a price that is