Tuesday, December 24, 2019

The Minimum Wage Law Should Not Exist - 1684 Words

The minimum wage law was first enacted in January 1938 (Mutari, Ellen), and since then, people have falsely been led to believe that it is beneficial to the economy as well as the general population. It has commonly been seen as a method to reduce poverty by redistributing income in order to make sure that people earn a healthy, living wage; however, evidence has shown that it in fact does just the opposite. Forcing a minimum wage goes against the free market, and severely disrupts the natural process of supply and demand. Disrupting the supply and demand process results in many negative consequences, and produces an important question: should the minimum wage law exist? The minimum wage law should not exist because it causes increased†¦show more content†¦This is exceedingly harmful, counterproductive and against what the minimum wage implementation was intended for, which was to make sure everyone is able to earn a living wage. Although some people may be able to earn a li ttle more than they would have otherwise been able to, hundreds of thousands of other potential workers are no longer able to find work. In a book written by Christopher Flinn, titled The Minimum Wage and Labor Market Outcomes, he arrived to the conclusion that: â€Å"A minimum wage increase cannot simultaneously yield an increase in the employment rate and a decrease in the unemployment rate† (77). A loss of jobs resulting from the minimum wage law is inevitable, but if this law was rightfully extinguished, wages would naturally be set by supply and demand, and all types of people would be able to find work, no matter what their skill level is. Individuals would be paid based off of their production value, and if they begin to produce more than they are being paid, the demand for their work will go up and they will receive a raise, or they will search for another employer who is able to recognize their value. The minimum wage law should be overturned immediately due to the s ignificant amount of jobs being ruined through the destruction of supply and demand. With that being said, another reason the minimum wage law should not exist is because it increases the prices of goods and services. An additional reaction that

Monday, December 16, 2019

My wish for the world Free Essays

According to the Oxford Advanced Learners Dictionary, ‘world’ means the earth with all its countries, people and natural features around us. Now, the world is craving for freedom. Can’t people these days hear the earth’s cry? It cry saying ‘I want peace, I want no pollution, I want the rivers to run free and I want my nature back! The only thing man can care about is themselves. We will write a custom essay sample on My wish for the world or any similar topic only for you Order Now Nothing else. They don’t realize it until one day they suffer. My wish for the world is simple like everyone else writing this wants it to be. I wish that the world is free from pollution. Pollution is the process of making air, water and many other things dirty. There are many type of pollutions such as air pollution, water pollution and soil pollution. Air pollution is harmful to all living organisms on this earth. Air pollution can exist in many type of states such as open burning, release of carbon monoxide from vehicles, cigarettes smoke and factories and haze. This may lead to many type of sickness such as difficulty in breathing, sore throat, cough, blurriness of vision and many more. The effects of air pollution on the earth are green house effects, global warming and the thinning of the ozone layer. Ways to overcome this problem are filtration of smoke before being released into the environment, a person who does open burning should be fined and vehicles should use catalytic converter. Water pollution can happen with the spilling of oil in the sea, toxic substances being thrown into the river and many more. The effects of this is that many aquatic creatures will die and extinct since the layer of oil covering it will block the oxygen from entering the water. Besides that, the fisherman will lose his daily income and we will lose our main source of protein. Ways to overcome this problem are ships that does oil spilling should be fined and the laws should be tightened. I also wish the world would always be in peace. Everyone wishes a peaceful world. But if the war continues, the world will be destroyed. War occurs when countries are not satisfied with what they have. They always want more which is a necessary to them. Their wish to rule other countries and widen their empires also causes war. For example, the war against Iraq and America. The need of oil to America has forced them to invade Iraq. This war is also caused by misunderstanding among leaders. Unlike Malaysia, Iraqians are living in misery because of lack of food. Malaysians live in peace and harmony. If all countries were like Malaysia, I am sure the world would be in peace forever. Furthermore, I wish that there would be no extinction in fauna. When an animal extinct, that means that no member of its species exist anymore anywhere in the world. Species extinct because of not being able to cope with the environment changes such as pollution and species evolution or hunters. The most unnatural phenomenon that causes animal to extinction is man’s need to hunt animals for their parts. This is because there is a demand for animal parts such as fur and other medicinal purposes. Among the animal that used to exist but now are extinct are the auroches, dodo bird, woolly mammoth, dinosaurs, quagga, Tasmanian tiger and Steller’s sea cow. Among the animals now on the endangered list are elephants, great apes, marine turtles, monarch butterflies, panda bears, American pikas, polar bears, rhinoceroses, snow leopard, tigers, whales and dolphins. There are many type of ways to solve this problem such as there are various organizations and bodies in each country that work towards conserving wildlife as well as protecting endangered animals. In some countries, work is done to help certain animals mate in the hope of procreating more of their species. If we play our part by not creating a demand on such products on animal parts, then the hunting will stop. This means that we have to stop buying fur products, alligator skin bags and shoes and even traditional medicines that use animal parts. Man is the main reason why most animal are becoming extinct. We are killing the animals for our own selfish needs whether directly or indirectly. I wish the people in the world would appreciate nature and take good care of it so that in the future there will be no extinction. Malaysia’s forests have been home to many great animals over the years. However, due to the development, deforestation and man, certain species of flora and fauna have dwindled in number. If we could learn how to live close to nature and love it, definitely there wouldn’t be any extinction. If extinctions continue, there wouldn’t be any animals or plants left. Then, man will lose their source of food. We should understand that whenever nature is harmed, mankinds are the ones who is going to be most affected. I also wish that natural disasters wouldn’t happen. Natural disasters are phenomenon which can cause death, destruction and leave harmful effects. So far, natural disasters have taken lives of billions including plants and animals. For instance, the tsunami tragedy which happened in December 2004. it took the lives of billions. The tsunami waves hit Jakarta, Sri Lanka, India and Malaysia. Many believe that this is a sign showing that our earth and the God are angry with us for destroying living plants and animals. By now, we should realize our mistakes and stop all activities that are destroying the earth. Because if we don’t, we will pay for our mistakes when time comes. The world is a place for all living organisms and everybody should appreciate it by preventing the world from destruction in time to come. Lastly, I hope that all my wish for the world will come true. How to cite My wish for the world, Papers

Sunday, December 8, 2019

Capacity Planning free essay sample

Capacity Planning Based on time horizon or duration it is viewed in three (i) Long-range Capacity Planning Time horizon is of more than one or two years. It is carried for productive resources which a long time. Long-range capacity planning requires participation and approval of top management personnel. (ii) Intermediate-range Capacity Planning It has a time horizon for 6 to 18 months. It may be varied by such alternative such as hiring off or laying off labour, purchasing or making new tools and minor equipments and outsourcing/sub contracting If time is fixed by customer’s required delivery date or processing cycle, it is possible to accept time as the primary constraint and plan backward to accommodate these times. Planning backwards to infinite capacity offers a potential solution to the problem. On the other hand, if the processing time is not a constraint in cases where products are produced to stock and sell, it is simpler to use a forward plan based on finite capacity i. We will write a custom essay sample on Capacity Planning or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page e. , based on available resources.

Saturday, November 30, 2019

The Canadian Judiciary Balancing Public and Private Spheres free essay sample

Focuses on explaining the Judiciarys role in Canadian society. This paper represents an attempt to identify the Canadian Judiciarys ability to balance the interests of the public and private spheres according to changing social and political attitudes, as well as an evaluation of internal characteristics of the judiciary and how they necessarily effect this balance. Without question the judiciarys role in protecting individual liberties is valuable, however there are certain elements involved in the judicial process that have made its role highly controversial. The undemocratic nature of the judiciary calls into question its merit in handing down activist decisions that see the judiciary competing with legislatures to form the laws of Canada. Similarly, the its undemocratic, unrepresentative nature creates suspicion as to whether the judiciary is interested in protecting the rights of the common man which is the underlying purpose of the Charter. Perhaps of greatest concern is the tremendous scope of interpretive power the legislature commonly leaves to the judiciary, through the formation of unspecific, inconclusive legislation. We will write a custom essay sample on The Canadian Judiciary: Balancing Public and Private Spheres or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Tuesday, November 26, 2019

Jan Lokpal Bill Essays

Jan Lokpal Bill Essays Jan Lokpal Bill Essay Jan Lokpal Bill Essay - Jan Lokpal Bill From Wikipedia, the free encyclopedia The  Jan Lokpal Bill, also referred to as the  citizens ombudsman bill, is a proposed independent anti-corruption law in  India. Anti-corruption social activists proposed it as a more effective improvement to the original  Lokpal bill, which is currently being proposed by the  Government of India. [1] The Jan Lokpal Bill aims to effectively deter corruption, redress grievances of citizens, and protect  whistle-blowers. If made into law, the bill would create an independent  ombudsman  body called theLokpal  (Sanskrit:  protector of the people). It would be empowered to register and investigate complaints of corruption against politicians and bureaucrats without prior government approval. [2][3][4] In April 2011, civil activist  Anna Hazare  started a  Satyagraha  movement by commencing an indefinite fast in New Delhi to demand the passing of the bill. The movement attracted attention in the media, and hundreds of thousands of supporters, in part due to the organizational skills of  Arvind Kejriwal. [5]  Following Hazares four day hunger strike,  Indian Prime Minister  Manmohan Singh  stated that the bill would be re-introduced in the 2011 monsoon session of  the Parliament. 6]  Accordingly, a committee of five Cabinet Ministers and five social activists attempted to draft a compromise bill merging the two versions but failed. The  Indian government  went on to propose its own version in the parliament, which the activists rejected on the grounds of not being sufficiently effective, and called it a toothless bill. [7] Contents  Ã‚  [hide]   * 1  Background * 2  Key features of proposed bill * 3  Difference between governments and activist drafts * 3. 1  Highlights * 3. 2  Details * 4  Timeline of Lokpal and cost * 5  Campaign for the Jan Lokpal Bill * 5. 1  Fast Agitation – Phase 1 * 5.   Drafting Committee * 5. 3  Fast Agitation – Phase 2 * 5. 4  Notable supporters and opposition * 6  Criticisms of the Jan Lokpal Bill * 6. 1  Naive approach * 6. 2  Extra-constitutional * 6. 3  Scope * 6. 4  Criticism from Aruna Roy, Arundhati Roy and NCPRI * 7  Support for the Bill * 7. 1  Surveys * 7. 2  Legislator support * 7. 3  Social media * 7. 4  Online surveys * 8  Parliamentary actions on the proposed legislation * 9  See also * 10  References * 11  External links| - [edit]Background The word  Lokpal  was coined in 1963 by L. M. Singhvi, a Member of Parliament during a debate in  Parliament  about grievance redressal mechanisms. His son Dr. Abhishek Singhvi  is now the head of the Parliamentary  Standing Committee  reviewing the bill. [8]  The prefix  Jan  (translation: citizens) was added to signify the fact that these improvements include input provided by ordinary citizens through an activist-driven, non-governmental public consultation. [9][10] The Lokpal bill was first introduced by  Shanti Bhushan  in 1968[11]  and passed the 4th  Lok Sabha  in 1969. But before it could be passed by  Rajya Sabha,  Lok Sabha  was dissolved and the bill lapsed. 12]  The Subsequent versions were re-introduced in 1971, 1977, 1985, 1989, 1996, 1998, 2001, 2005 and in 2008,[13]  but none of them passed. The bill was inspired by the Hong KongIndependent Commission Against Corruption  (ICAC). [14][15] - [edit]Key features of proposed bill Some important features of the proposed bill are :[9] 1. To establish a central government anti-corruption institution called  Lokpal, supported by  Lokayukta  at the state level. 2. As in the case of the  Supreme Court  and  Cabinet Secretariat, the  Lokpal  will be supervised by the  Cabinet Secretary  and the  Election Commission. As a result, it will be completely independent of the government and free from ministerial influence in its investigations. 3. Members will be appointed by judges,  Indian Administrative Service  officers with a clean record, private citizens and constitutional authorities through a transparent and participatory process. 4. A selection committee will invite short-listed candidates for interviews, videorecordings of which will thereafter be made public. 5. Every month on its website, the  Lokayukta  will publish a list of cases dealt with, brief details of each, their outcome and any action taken or proposed. It will also publish lists of all cases received by the  Lokayukta  during the previous month, cases dealt with and those which are pending. 6. Investigations of each case must be completed in one year. Any resulting trials should be concluded in the following year, giving a total maximum process time of two years. 7. Losses to the government by a corrupt individual will be recovered at the time of conviction. 8. Government officework required by a citizen that is not completed within a prescribed time period will result in  Lokpal  imposing financial penalties on those responsible, which will then be given as compensation to the complainant. . Complaints against any officer of  Lokpal  will be investigated and completed within month and, if found to be substantive, will result in the officer being dismissed within two months. 10. The existing anti-corruption agencies [CVC], departmental vigilance and the anti-corruption branch of the [CBI] will be merged into  Lokpal  which will have complete power authority to independently investigate and prosecute any officer, judge or politician. 11. Whistleblowers  who alert the agency to potential corruption cases will also be provided with protection by it. - edit]Difference between governments and activist drafts [edit]Highlights Difference between Jan Lokpal Bill and Draft Bill 2010[16]| Jan Lokpal Bill (Citizens Ombudsman Bill)| Draft Lokpal Bill (2010)| Lokpal  will have powers to initiate  suo motu  action or receive complaints of corruption from the general public. | Lokpal  will have no power to initiate  suo motu  action or receive complaints of corruption from the general public. It can only probe complaints forwarded by the Speaker of the  Lok Sabha  or the Chairman of the  Rajya Sabha. | Lokpal  will have the power to initiate prosecution of anyone found guilty. Lokpal  will only be an Advisory Body with a role limited to forwarding reports to a Competent Authority. | L okpal  will have police powers as well as the ability to register FIRs. | Lokpal  will have no police powers and no ability to register an  FIR  or proceed with criminal investigations. | Lokpal  and the anti corruption wing of the CBI will be one independent body. | The CBI and  Lokpal  will be unconnected. | Punishments will be a minimum of 10 years and a maximum of up to life imprisonment. | Punishment for corruption will be a minimum of 6 months and a maximum of up to 7 years. [edit]Details The following table details differences between the Government and activist backed versions. [17][18][19] Comparison SlideShow uploaded by India Against Corruption. [20] Issue| The Jan Lokpal Bill[10]| Governments Lokpal Bill[1]| Prime Minister| PM can be investigated with permission of seven member Lokpal bench. [clarification needed][17]| PM can be investigated by Lokpal after she/he vacates office. [21]| Judiciary| Can be investigated, though high level members may be investi gated only with permission of a seven member Lokpal bench. clarification needed][17]| Judiciary is exempt and will be covered by a separate judicial accountability bill. [18]| Conduct of  MPs| Can be investigated with permission of seven member Lokpal bench. [clarification needed][17]| Can be investigated, but their conduct within Parliament, such as voting, cannot be investigated. [18]| Lower bureaucracy| All public servants would be included. [18]| Only senior officers (Group A) will be covered. [18]| Anti-corruption wing of theCentral Bureau of Investigation (CBI)| The Anti-corruption wing of the CBI will be merged into the Lokpal. 18]| The Anti-corruption wing of the CBI cannot be merged into the Lokpal. [17]| Removal of Lokpal members and Chair| Any person can bring a complaint to the Supreme Court, who can then recommend removal of any member to the President. [17]| Any aggrieved party can raise a complaint to the President, who will refer the matter to the CJI. [17]| Remova l of Lokpal staff and officers| Complaints against Lokpal staff will be handled by independent boards set-up in each state, composed of retired bureaucrats, judges, and civil society members. 17]| Lokpal will conduct inquiries into its own behaviour. [17]| Lokayukta| Lokayukta and other local/state anti-corruption agency would remain in place. [18]| All state anti-corruption agencies would be closed and responsibilities taken over by centralised Lokpal. [18]| Whistleblower  protection| Whistleblowers are protected by Lokpal. [17]| No protection granted to whistleblowers by Lokpal Mahima. [17]| Punishment for corruption| Lokpal can either directly impose penalties, or refer the matter to the courts. Penalties can include removal from office, imprisonment, and recovery of assets from those who benefited from the corruption. [17]| Lokpal can only refer matters to the courts, not take any direct punitive actions. Penalties remain equivalent to those in current law. [17]| Investigatory powers| Lokpal can obtain wiretaps ( to make a connection to a telegraph or telephone wire in order to obtain information secretly), issue  rogatory letters, and recruit investigating officers. Cannot issue contempt orders. [17]| Lokpal can issue contempt orders, and has the ability to punish those in contempt. No authority to obtain wiretaps, issue rogatory letters, or recruit investigating officers. [17]| False, frivolous and vexatious complaints| Lokpal can issue fines for frivolous complaints (including frivolous complaints against Lokpal itself), with a maximum penalty of Rs 100,000. [17]| Court system will handle matters of frivolous complaints. Courts can give 2–5 years imprisonment and fines of Rs 25,000 to 200,000. [20]| NGOs| NGOs not within the scope due to their role in exposing corruption. [19]| NGOs are within the scope and can be investigated. [19]|

Friday, November 22, 2019

The 9 Free Email Marketing Templates You Need to Execute Everything - CoSchedule Blog

The 9 Free Email Marketing Templates You Need to Execute Everything Blog Email marketing is complex. From planning to execution to measurement, there are tons of things you need to build an effective strategy. Even producing one piece of email content requires several steps. Here’s a short list of line items to create an email newsletter: Ideation. Writing subject lines. Customizing preheader text. Crafting body copy. Design. Adding tracking codes. Editing and review. Selecting email list segments. Scheduling delivery time. Hitting send. Reviewing performance data. Reporting. That’s quite a number of things to take into account, and this is for just one piece. So, it’s a good thing you’ve found this post. In order to help you work as efficiently and effectively as possible, it includes a roundup of nine email marketing templates and other posts you need to learn how to use each one. Plus, it also covers other tools (free and paid), resources, and templates you can use to get everything you need to get  done. The 9 Free Email Marketing Templates You Need to Execute Everything by @Ben_Which Templates Does This Post Include? There’s something here for every step of the process, from planning, to execution, to measurement. Here’s everything you’ll find in the free bundle below: Table of Contents Email Marketing Calendar Template Email Marketing Strategy Template Email Newsletter Template Email Marketing Report Template Email Subject Line Writing Templates Email Subject Line A/B Test Template Welcome Email Newsletter Template 21 Ways to Build an Email List (Guide) Best Email Send Times Guide Download them now, then get the low-down on how to use them. Email Marketing Calendar Template Plan your work, then work your plan. That’s a common mantra heard around the office. There’s a good reason for that, too. It’s easier to work efficiently toward meaningful goals when you’re not frantically scrambling. The best way to plan email marketing is on a calendar. Here are some of the benefits behind using one: Being intentional about what you send. They keep deadlines visible to all team members. Managing delivery times and scheduling. Without a calendar, email marketing often descends into chaos. So, with this template, you can organize: Send dates and times. Email owners. Email type. Target / persona. Source. Buying season. Email list. Lead stories and email content. Here's what you can do with an email marketing calendar:It’s a simple spreadsheet that’s easy to update, too. There are three rows for each month, but it’s easy to edit if you need to plan more emails per month. Start with your send date and time, who’s creating this email, which category it falls under, and which persona or customer segment it targets: Next, fill in the source (which might be a blog post, campaign brief, or anywhere else to find more information about the content this email will promote), buying season (if seasonal buying cycles are relevant), and the name of the email list segment that should receive the email: Finally, list which pieces of content the email will promote. These could be headlines, general ideas, or anything else that’s helpful for indicating each type of content that will be dropped into the newsletter: Recommended Reading: The Best Email Marketing Calendar You Need to Manage Marketing Newsletters Email Marketing Strategy Template Without a strategy, you’re just winging it, and hoping for the best. It’s tough to achieve much  success that way. Even harder to sustain it, too. So, why risk failure when you plan to succeed? While hitting your goals is never guaranteed, developing a sound strategy is an essential starting point. Any type of marketing strategy effectively revolves around four ideas: Who are you trying to reach? How will you try to reach them? What do you want them to do? How will you measure results? Documenting your strategy can dramatically improve your results, too. For evidence, a study found marketers with documented strategies were 538% more likely to be successful. Using the PowerPoint-based template in this post, you’ll start by identifying your target audience: Next, you’ll figure out ways to build your email list: That list will then need to be broken into specific audience segments: Then, you’ll plan your execution and schedule: And what you’ll measure to gauge success: Recommended Reading: The Best Way to Organize an Effective Email Marketing Strategy Email Newsletter Template Your email copy needs to be clean, crisp, and persuasive. It also helps to keep your content organized and easy to edit. Handing off a Word doc to an editor is easier for review purposes than immediately writing directly into an email editor. This template includes everything you need to document the following: Subject line options. Preheader text. Intro copy. Lead story content blocks. Call to action. Those are all the elements included in most email newsletters, but since the template is a simple Word doc, it’s easy enough to edit to fit your needs. Recommended Reading: How to Create Awesome Internal Company Newsletters That Actually Get Read Email Marketing Report Template Marketing without measurement is a fool’s errand. You need to know which actions produced which results. More than this, though, you also need to be able to explain how you made an impact to your company and your clients. If you can make that data look appealing and easy to understand, so much the better. That’s what this template is intended to help you achieve. It’s a well-designed PowerPoint deck that makes it easy to present data and numbers in a way that isn’t super dry. Recommended Reading: Email Marketing Analytics: How to Measure and Report on the Most Important Metrics Email Subject Line Template Without a good subject line, nothing else in your email matters. However, writing them well is easier said than done. If you need a spark of inspiration, these fill-in the-blank templates should help: Then, you can score your subject lines using ’s free Email Subject Line Tester: Recommended Reading: Everything You Need to Know About Writing Awesome Email Subject Lines Email Subject Line A/B Testing Template Now, writing subject lines is an art. One of the best ways to improve your skills is to A/B test subject lines. Over time, this will help you understand what works best with your audience. Most email service providers have built-in A/B testing functionality: MailChimp Campaign Monitor ActiveCampaign Constant Contact Then, use the template to track your results: Recommended Reading: How to Make an Email Newsletter Your Customers Love Welcome Email Newsletter Template What’s the first thing your new subscribers see when they sign up for your email newsletter? If it’s not a well-written welcome email, you might be missing out on an opportunity to retain more subscribers, and convert more customers. With this template, you’ll be able to craft effective welcome copy that makes a warm introduction. To put it to full use, check out Scott Cohen’s blog post on writing them, and follow the great examples curated by Michael Quoc in this post, too. Email List Building Guide Before you can succeed with email marketing, you need to have a list. After all, without recipients, an email newsletter is worth much. But, how do you start building a list? Fortunately, there are tons of ways to start building email contacts before you have a list going. And that’s exactly what this brief PDF guide will help you get started with. Recommended Reading: 21+ Easy Ways to Build an Email List That Will Skyrocket By 140% in a Year Best Email Send Times (Guide) Every time you send an email, you want to make sure you’ve optimized every variable to tilt the odds of success in your favor. One simple factor you can control is your email delivery times. According to curated data from 10 different studies, here are the best days to send email: And the best times: So, this is what curated research shows. But, how do you determine what works best for you? That’s where this free PDF guide comes in, included in your template bundle. It’ll walk you through how to use your own data, to help determine your own email schedule: Recommended Reading: What 10 Studies Say About the Best Time to Send Email Other Places to Find Email Templates So far, you’ve seen all the templates the team has built to make email marketing easier. But, what if you need something that’s not listed here? Don’t worry, check out these other resources. Campaign Monitor If you’re a Campaign Monitor customer, they’ve made tons of templates available that you can use to quickly create your email newsletter. Envato Templates for MailChimp MailChimp is massively popular, and lots of third parties have built templates that work on the platform. ActiveCampaign ActiveCampaign offers a robust marketing automation platform that includes an effective email platform. If you’re a customer, you may have seen their complete lineup of templates, too: Theme Forest Constant Contact customers aren’t left out here, either. The folks at ThemeForest have several paid templates available for the platform (as well as others): Recommended Reading: The Best Email Marketing Sending Frequency Backed By 20 Studies 3 Sources for HTML Email Templates Modern email marketing platforms make it easy to create marketing emails without needing to learn code. But, what if you’re old-school and prefer hard-coded HTML? There are plenty of sources to find helpful templates for you, too. Raw HTML emails do still offer some advantages some marketers like, such as design flexibility and editability. If this type of template is what you’re after, check out the following places. ColorLib Making HTML emails mobile-friendly and responsive can be tough. These 25 templates, frameworks, and layouts meet both of those criteria. Litmus The team at Litmus knows email marketing inside and out. Naturally, they have an array of templates available for creating different types of email content. What’s great about theirs is how they’re organized by industry and use case: HTMLEmail.io These HTML email templates are compatible with most major email service providers, and they’re responsive too. Keep in mind they aren’t free, though ($49 for a single client license, or $299 for an unlimited license). The lineup of compatible ESPs these templates work with includes several familiar logos: Recommended Reading: Get Inspired Now With 21 Examples of Awesome Email Marketing Keep Email Marketing Organized With Before you go, take a minute to check out . It’s an industry-favorite marketing calendar platform, and it now integrates with popular email service providers  to keep all your email marketing organized (alongside all your other projects). With , you can: Integrate your marketing calendar with your email service provider: See deadlines and publish dates for every email: Add email content on your calendar and get visibility into everything, all in one place. Manage your email marketing process: With Task Templates and Discussion Threads, you can easily collaborate with your team and manage workflows more productively. Start your free trial now and get 14 days free. Go Put Your Templates to Use Now that you have tons of different resources available, it’s time to get down to work. Here’s a quick recap of what you’ve just read: You’ve downloaded your free template bundle. Then, you’ve gotten a brief summary on each post explaining how to use each one. Finally, you took a look at other sources for more templates you might need. Hopefully, this will all help make doing better email marketing, easier. Best of luck.

Wednesday, November 20, 2019

Assigment Assignment Example | Topics and Well Written Essays - 750 words

Assigment - Assignment Example Personality is made up of Id, Ego and Super Ego. For some humans like Tom the Id takes over the Ego and especially Self Ego (voice of conscious that focuses on how we have to behave). Id is the energy constantly striving to satisfy the basic driver i.e. the principle of pleasure. This Principle drives a human being to fulfill our desires, even if it is by selfish means. (Atkinson, 1987) C. It is the interaction one has with his or her environment. Peeping Tom may have not received the right environment according to Carl Rogers and never realized his full potential. He was involved in wrong doings from his childhood, and the reason for these wrong doings can be associated with his friends and peers. He is just doing what he enjoys doing without considering the feelings of others.(Atkinson, 1987) 2.) A. In doing an experiment to test the effects of caffeine on a 20 word list, I would set up a control group and an experimental group. The control group will not be treated with caffeine a nd the experimental group will be given caffeine. The independent variable will be the amount of caffeine given and the dependent variable will be the memory of people after consuming caffeine. B. Two things that could act as extraneous variables might be eating something else in between and the environmental conditions. A very cool or a very hot environment can also affect any person’s behavior. C. ... E. Experimental Bias could be operating in this instance if some people are given little amounts of caffeine as compared to other in the experimental group. F. If results are statistically significant, it means caffeine have a good impact on the learning of people. It enhances their memory and learning power. (Plotnik, 2002) 3.) A. Students’ sleepiness or dizziness rate- When they consume more caffeine they don’t sleep in class and stay awake throughout the lecture. They tend to be more vigilant during classroom and hence productivity is enhanced. Active- They tend to be more active during classroom and class room participation is enhanced. Students participate more in class activities. (Hilgard, 1967) B. Consuming caffeine makes them stay awake late at night completing assignments due to which they are sluggish during university hours. Even though they can consume more caffeine, their health is negatively affected. Headaches are common in university students. Also due to caffeine consumption, they do stay awake but addiction causes them to go to sleep whenever its affect is perished. (Hilgard, 1967) 4.) There are processes involved in memory as levels of processing theory say. According to this theory, a person has to pass through a series of processes to actually recall a memory and permanently recall it. It then becomes a well recalled memory eventually. However, according to information processing theory, the mind of human being is like a computer. It can recall any memory it wants to at any time and can permanently recall it, it then becomes a well recalled memory that cannot be forgotten. (Hilgard, 1967) 5.) A. Classical conditioning is the basic form of

Tuesday, November 19, 2019

Market failure Research Paper Example | Topics and Well Written Essays - 1250 words

Market failure - Research Paper Example Experts opine that there are multiple reasons that have worked behind the extinction of the cod. The most noteworthy reason that worked to this outcome is that the market could not allocate the resource efficiently and the federal government did not have any comprehensive policy for developing the fishing industry in a sustainable manner. This made the fishing zones vulnerable to over fishing and it led to over exploitation of the resource. This creates a negative externality since the ecological balance is lost due to depletion of the natural resources beyond normal replenishing capability of nature. Once faced with the depleting fish reserve, the Government of Canada took reconstructive steps to allow the population of the extinct species to grow and launched a process of strict monitoring of fishing activities in the zone. Background By the first decade of the 16th century, the news spread like fire that the fishing ports along the northern coast of Europe were a rich reserve of d ifferent species of marine fish (Emery). By the beginning of the 1990s, the cod fisheries were exploited ravenously. The once-plentiful stock of cod along with several other species had dwindled and reached the brink of becoming extinction. After the stories of cod fisheries spread, foreign fishermen started to catch cod from this zone. They made use of efficient technology highly efficient technology that helped fishermen to locate the position of fishes and harvest exceptionally large amounts of the fish, particularly cod. Stronger vessels, such as technologically advanced trawlers allowed big fishing fleets to visit this zone and from distant places and work on these shores for several months at a stretch. Fishing became an important economic activity and it was left to the market for demand to be supplied with adequate quantities. Hence this led to maximization of the individual private fishermen’s profit objective. This led to catching of fish following the commercial ob jectives of increasing production efficiency. Overestimation of the magnitude of stock of cod fish in these fisheries by the government officials in the countries of Europe and by some international bodies allowed the harvesting of fish, which crossed the limit of sustainable harvest (â€Å"Cod Moratorium†). Quotas were assigned sometimes by these organizations, but, these conformed to the economic requirements of these countries and did not comply with the ecological requirements. The outcome of this phenomenon was a situation of overexploitation of the northern cod. In 1991, the catch rate reduced significantly and also the concentration of large fish reduced (Emery). This led to reduction of fishing activity in the region. The total allowable catch was reduced by the Canadian government in 1991. A two-year moratorium was put on the harvest of northern cod in July in the same year. One year later, in July 1992, the Canadian government shut down the industry for an infinite period of time. Issue: Market failure in Canadian fisheries Economic incentives for overfishing The tragedy of commons A classic example of the tragedy of commons is the case of depleting northern cod stock. High sea fisheries in the pacific are a common resource and do not have any specific owner. Therefore these resources are exploited with the profit motive of the

Saturday, November 16, 2019

High school Essay Example for Free

High school Essay It was once thought that when a person gets out of high school, he is invisible. He can do whatever he wants, achieve all his dreams and aspirations, and become the person that he always envisioned himself to be. It probably never daunted him that he will become independent and responsible for the consequences of his actions; he would have treated those like simple challenges anyway. Obstacles that he needed to conquer in order to make him a stronger person and to reach his destination. And all this he would achieve, amazingly with the help of the environment. The environment does not literally translate to the trees, the suburbs, or the urban metro that we have come to know as an environment. It essentially means much more than that. It is how a person adapts to where he is. It is how he makes things work to his advantage, and at the same time not harming those around him. It is how he makes his life work, whatever the given circumstance. There are several ways on how to mold the environment and make it a part of the learning experience that will help an individual achieve his goals, find better jobs, and have self-satisfaction. It is important to note that a student has to realize the importance of getting a college degree. He will realize that the environment is competitive enough to require it. It is through what he experiences that he will come to know the importance of getting into college and in learning through the environment, he will realize that he has succeeded Time management is one of those ways on how the environment plays a key role in a person’s learning experience. As much as every person would want to control time, there are instances wherein it will always spin out of control. The heavy traffic, the weather, the floods, the mode of transportation – these are all elements that we cannot predict and therefore we cannot control. Due to the unpredictability of these factors, one must always manage his time wisely, with allotment for situations like this. Being organized, following a routine and a flow of tasks also says that a person is disciplined. He has the strength to say no to distractions because he knows that he has allotted an ample time for everything, even for play. And temptation is one of the numerous obstacles that humans go through in dealing with their daily lives. The environment’s role in being able to overcome obstacles is that when we look hard enough, the answers are just out there, around us. It is magical that we sometimes have the answers right in front of us and yet we fail to recognize them. Everybody knows that we will never be given problems that we cannot solve. In trying to solve our problems, we get to know and discover ourselves more; the things that make us stronger, the emotions that make us weak. In discovering these unknown side of ourselves we create more options, we get to know more. If a person once said to himself that getting a college degree is not worth his time, effort, and money, this may not hold true if he was faced with an employment problem. The environment today is competitive enough to want more from its employees, and these employers do compensate for this. It is during the toughest times that we get to see the real attitudes of the people. Those who strive to outshine the rest will not just settle for a high school diploma, but for a higher one. Everybody’s goal in life is to become successful in whatever his or her endeavors are. It may be as small as finishing a 5-kilometer run or as big as running for the presidential seat, what we all want is success. For the individual whose environment shapes him to become the next big CEO, more qualifications have to be met. A college degree or an MBA will definitely make him go places and put an edge to his resume. It is not only in this career path that a higher education will prove to be useful, in fact, in all career paths, a higher education is always a better credential. Becoming a lawyer, a physician, an engineer, or a nurse may put you through the worst, sleepless nights you have ever had, but the end game is always a win. While one may not always understand why people want to have success and always feel like achieving a desire or attaining a goal, it is important that they know that they are working hard for themselves. There is nothing better than knowing that you have worked hard for something and you got what you wanted in the end. Reaping the fruits of your labor brings a sense of pride and self-satisfaction to one’s self. Everything that one has to work hard for, the stress of the environment, the pressure of achievement, overcoming these is necessary in order to achieve lifetime goals. In conclusion, working on lifetime goals allow people to see how hard work and studying can pay off for the future. The changing environment affects everyone differently. Employer’s at times allow employees to work on their studies while they are at work and offer the students reimbursements for their college work. For students who finish their degree, it will open many doors for them in advancing at their current professions. Students that complete their degree will have a sense of pride and accomplishment that was taken by them for all of their hard work and effort. The environment of each student is different. The variation of the stressful environments is different for each student. Some have family stress and some have work stress. Time management is a determining factor in each of these areas. It is crucial that the student completes all required materials when the assignments are due. When students look back and realize what they have accomplished they will know that they bettered themselves by working in this new environment. References: Jewell, D, (2008). One vision many paths. ProQuest Database, 16(9), Retrieved December 28, 2008, from http://proquest. umi. comezproxy. apus. edu Khalifa, M. Lam, R. (2002). Web based learning: Effects on Learning Process and Outcome. Academic Search Premier Database, 45(4), Retrieved December 28, 2008, from, http://apus. agent-graphics. com. ezproxy. apus. edu Littky, D (2004). The big picture: Education is everyone’s business. APUS online library, Retrieved December 28, 2008, from http://web. ebscohost. com. ezproxy. apus. edu/ehost/detail .Ramey, S. Ramey, C. (2008). The Learning environment, learning process, academic outcomes and career success of university graduates: The transition to school. Academic Search Premier Database, 33(4), Retrieved December 28, 2008, from http://web. ebscohost. com. ezproxy. apus. edu/ehost/detail Williams, K. (2006) Introducing Management: A Development Guide. APUS online library, Retrieved December 28, 2008, from http://apus. agent-graphics. com. ezproxy. apus. edu Zygmunt-Fillwalk, E. (2006). Encouraging School Success through family Involvement. Proquest Database, 82 (4), Retrieved December 28, 2008, from http://proquest. umi. comezproxy. apus. edu.

Thursday, November 14, 2019

Critical Analysis Of Young Goodman Brown :: Free Essay Writer

Critical Analysis of Young Goodman Brown   Ã‚  Ã‚  Ã‚  Ã‚  Nathaniel Hawthorne’s short story of Young Goodman Brown is a reflection of the Puritan faith as well as man’s conflict between good and evil. This analysis will emphasize on the theme of Young Goodman Brown as well Hawthorne’s usage of symbolism and allegories throughout the story.   Ã‚  Ã‚  Ã‚  Ã‚  Literary critic D.M. McKeithan says that the theme of the story is sin and the terrible effect sin has on mankind. McKeithan also believes that the theme to Hawthorne’s; Young Goodman Brown, is based on the ability that evil has to persuade man to do wrong and the falseness of man’s virtues. The protagonist in the story, Brown, journeyed in the woods where he discovered that his Puritan community is not virtuous. Brown discovered that the entire community including his wife, whom is portrayed as being pure, indulges in sin and therefore Brown’s life turns dark due to his loss of hope. Literary critic Mark Van Doren states: “Young Goodman Brown'; means exactly what it says, namely that its hero left his pretty young wife one evening … to walk by himself in a primitive New England woods, the Devil’s territory,…and either to dream or actually to experience (Hawthorne will not say) the discovery that evil exist in every human heart…Brown is changed. He thinks there is no good on earth…Brown, waking from his dream, if it was a dream,…sees evil even where it is not…He had stumbled upon that “mystery of sin'; which, rightly understood, provides the only sane and cheerful view of life there is. Understand in Brown’s fashion, if darkens and sours the world, withering hope and charity, and perverting whatever is truly good until it looks like evil at its worst: like blasphemy and hypocrisy. (Van Doren 234) McKeithan says that Hawthorne is saying that in every human heart there is sin, but the story does not emphasize on sin alone, it emphasizes on the effects of sin. McKeithan states that to interpret Young Goodman Brown, the reader must make the distinction between sin and the effects of sin. Literary critic David Levin says that Brown allows the Devil’s statements about the persecution of Indians and the Quakers allows him to accept the false statements of the Devil. Therefore Brown fails to distinguish the difference between a single person and actions of people as a whole. Levin says that Hawthorne’s way of writing Young Goodman Brown gives a clear interpretation of the meaning.

Monday, November 11, 2019

Discussion Boards Hsa 520

Has 505 The major online computer services such as Health Grades, America Online Inc. , and WebMD provide health news and medical and health forums where users can access medical libraries, exchange messages, and discuss health problems. In what ways might the growing use of these services by consumers affect future strategies for: Family practitioners? HMOs? Technology refers to the innovations or inventions from applied science and research. According to the book, adult use of the Internet as a health information source has increased dramatically. A lot of people use the Internet to find out different diseases and illness. From a family practitioner perspective use of the Internet could be a god thing. Most people find their health care providers from the Internet and also find out about health care issues. The Internet sites allow patients to gain knowledge about what is going on with their health and help solve questions they might have. Health care coverage through the use of an HMO costs less than comparable traditional health insurance, with a trade-off of limitations on the range of treatments available. HMO might view the internet site as an advantage because that’s where majority of people to research information and this could better help HMO reach out to the general population. They can get information from potential health care seekers based off the information they are providing on the sites, it could also help them use advertise strategies to put information out there to people. Internet sites have their advantages and their disadvantages but it seems there are more advantages than not. A primary care medical group has a list of patients who had once used the group on a regular basis as their primary source of care. However, in scanning their records, these patients had not been in for an appointment in the past two (2) years. The senior partner wants to send them an informational flyer about the practice and a refrigerator magnet that has the group’s telephone number and after-hours service number. As the marketing director for the practice, evaluate this approach in light of the HIPAA regulations. Is it acceptable to implement this marketing plan under the current regulations? Explain your answer. HIPPA is used to facilitate health insurance portability, protect patient security and privacy of information, and further reduce health care fraud and abuse. HIPPA requires all health care providers to have patient consent for access to their medical records or information. According to the book, data will need to be aggregated so that medical information cannot be attached to names and addresses of individual patients. Patient identifiable information cannot be use of marketing items. Under the current regulations there are some marketing strategies that can take place but it cannot have any patient information if it is not related to treatment or payment of their care. If the organization does not have the consent of the individuals to use their information that I don’t think that it would be acceptable. Has 520 Discuss the factors that should be considered when developing a consistent IM / IT strategy. Explain your rationale. Information systems should support the strategic goals, and objectives, and priorities of the organization they serve. The factors that should be considered when developing a consistent IM/IT strategy are: 1. Aligning IM/IT with organizational strategy: This is important because there is a need for interrelationships among IM/IT, the rest of the organization and the external environment. 2. Developing IM/IT infrastructure, architecture, and policies: This plan should identify the major types of information required to support strategic objectives and establish priorities for installation for computer applications. 3. Setting IM/IT project priorities, and overseeing investments: The organization needs to be aware of the investments and where their money is going and for what projects it is going to. They have to set boundaries and have set priorities. 4. Using IM/IT benefits assessment to enhance accountability: Accountability is very important to any organization. Knowing what they have and what they are missing is very vital. Analyze the various approaches to reviewing software and hardware standards and make at least three recommendations for improvement. Provide specific examples to support your response. Three recommendations for the various approaches to reviewing software and hardware standards are: 1. Data compatibility-use of common codes and data definitions for electronic information exchange across an organization. Its important that any organization make sure the soft ware and hardware is compatible to the systems they are trying to use. 2. Central review ensures that hardware and software will ne of a type that can receive technical support and maintenance from the information system staff. . Central review can help prevent illegal use of unlicensed software within the organization. Integration discusses the advantages and disadvantages of end-user computing and determines if this is an application that should be progressively pursued. Explain your rationale. End-user computing offers the potential to expand the base of IM/IT development and overcome issues that arise when a low priority is assigned to certain applications that are nevertheless viewed as important to units within the organization. Some of the advantages of end user computing are overcoming shortages of professionals, establishment of user friendly and responsive systems, and overcoming implementation problems. Some other advantages are the systems tailored to users, enables creative use of IS, generates competitive advantage, overcomes backlog by providing systems that IS could not get round to doing, puts users nearer the information, allows for variety, Increases user awareness of IS, and Relieves work load of IT professional. The disadvantages are that they produce inappropriate systems, causes duplication, takes users away from their real job, ignores long range and technical issues, courts disaster due to lack of attention to procedures, and causes integration problems. From the e-Activity, discuss what additional challenges exist with systems integration between / among health care organizations and possible solutions to those challenges.

Saturday, November 9, 2019

Celta Assignment 2:Skills -Related Task Essay

Receptive skills: According to J. Harmer in his book The Practice of English Language Teaching, â€Å"receptive skills are the ways in which people extract the meaning from the discourse they see or hear†. In the following text â€Å"Playing with your food† the main skill that is being practiced is reading and along with it other sub-skills are being developed such as practicing new vocabulary, reading for gist in order for the students to understand the main idea. Enhancement of receptive skills will increase the rate at which students comprehend English language and allow students to practice new vocabulary in its context from the text. 1. Generating students’ interest in the topic of the text. The teacher gives the students a picture of a vegetable and then a musical instrument and then writes the title of the text on the board, â€Å" Playing with your food†. The teacher then asks students to take some time and make predictions what they think the text will be about. After that some of their ideas will be listed on the board. Rationale: This activity will help students predict the topic and prepare for the vocabulary that might be used in the studied text. 2. Reading for gist. The teacher will then ask the students to read the text quickly for a couple of minutes after which they will be asked if any of their predictions, from the listed of the board, were mentioned in the text. After discussing the text briefly students will be asked to read and answer the questions in Ex.1 (see attached exercise worksheet) in order to check if they have understood the general idea of the text. After checking their answers the teacher will ask the students â€Å"What is the main idea of the text?†, â€Å" Is this something that you would try yourself?†. Rationale: This task will help students to enhance their ability to read for gist and understand the main idea of the text. And will also help them answer general questions related to the text. (see ex.1 on attached worksheet). 3. Reading for specific information: Teacher will ask students to read questions related to the text and then read the text itself to support their answers. (see ex.2 on attached worksheet). The students will be working in pairs and will check with the text if they find it necessary. Rationale: This exercise allows students to practice reading for specific information for which they need to concentrate while reading in order to find the correct piece of information they are looking for. Practicing productive skills: As J. Harmer says in his book The Practice of English Language Teaching productive skills are a way of helping students with their receptive skills and in many situations production can only continue in a combination with the practice of a receptive skill. Productive skills are important for students, when they learn them in the classroom, as they help them develop a better and more efficient way to communicate and also in this way they learn the correct context of different uses and meanings of words and phrases. They follow the typical intonation and sounding of a language and naturally prepare for formal or informal conversations. 1. Writing: The teacher will play a video of a short musical performance of the Vegetable Orchestra. After watching the video the teacher asks the students to write a short review about the orchestra and if they feel it necessary they can check with the text. The teacher will write on the board some lead- in questions for the students to begin with. – What was the idea of the musicians from Austria that made the so different from other orchestras? – What happens with the vegetable instruments after the concert is over? -What is your opinion of this music? – Do you think their art will gain more popularity in the world? After completing their writings, students will exchange their papers with their partners in order to share opinions and see if they have followed the idea of the text and to correct any spelling or grammatical mistakes they might have made. Rationale: this activity will help students practice spelling, vocabulary, grammar and text formation which differ quite a lot from speaking. 2. Speaking activity: The teacher asks the students to divide in groups and of 2 or 3 and elicits that each group is a musical orchestra that uses different materials for their instruments, such as vegetables, old office materials, fruit or things they can find in nature. Each group will have to decide on its name, style of music, instruments and activities. What kind of songs they have and some history that they can imagine. After this they will have about 5-6 minutes to prepare and then they will have to introduce themselves to the rest of the class. Afterwards the class will vote which musical band might get in the leading positions of the radio charts. This activity will be useful to students as it encourages them to practice new vocabulary from the text, etc. biodegradable, environmentally-conscious, and to interpret the new information in their own way and engage in a spoken dialogue. Ex.1 Read text and answer the following questions: 1. What makes this orchestra different from others? (they make their own instruments from vegetables) 2. How is the orchestra called? (The Vienna Vegetable Orchestra) 3. What happens to the vegetables after a performance finishes? (they make soup with them for the audience) Ex.2 Read the text again, and mark with True or False the following statements. 1. The text is about children who don’t eat their food. F 2. The vegetable Orchestra was founded in 2008. F 3. The musical instruments are made from tropical fruit. F 4. The orchestra plays many different kinds of music. T 5. The musicians perform more than 3 times a year. T 6. The Vegetable Orchestra produces its own instruments. T 7. Carrots are turned into flutes. F 8. The sound of each instrument depends on the quality of the vegetables and the temperature on stage. T Ex. 3 Answer the following questions: 1. Where is the orchestra from? Austria 2. What combinations of vegetables are used together to create instruments? Cucumbers, peppers and carrots and etc. 3. What is used for drums? Pumpkins 4. What makes better instruments, plastic-packed vegetables or fresh vegetables? Fresh vegetables 5. When was the orchestra founded? 1998 6. What is the orchestra musical repertoire formed of ? From classical to electronic Refrences : J. Harmer The Practice of English Language Teaching, Longman, pages 246, 250-252

Thursday, November 7, 2019

Cause of Ceasars death essays

Cause of Ceasars death essays Causes of Julius Caesars Death Gaius Julius Caesar, a patrician and noble, became one of the most powerful men in Ancient Roman history. Caesar was a popular, and eventually became the people's hero. This wealth of power brought back images of the ruthless Roman monarchy, abolished centuries before, in 510 B.C. Caesar presided over the military, politics and religion; it allowed him to virtually control Rome. And, it was eventually Caesar's power, which led to his demise on the Ides of March in 44BC. Julius Caesar helped establish the vast Roman Empire but caused his assassination because of his power, and the control of politics in Rome. Caesar gained power in three main areas, which dominated Roman life. He acquired power in politics and the government, in religion, and in the military. Using his power in these posts, his established a form of rule through which he could control many aspects of Roman life. On July 25th, 46B.C., Julius Caesar secured the office of Dictator for ten years. It was here, that Caesar found his power to preside over others, and where he became passionately hated by the Roman ruling class. As dictator, Caesar had secured the power of an absolute ruler. Earlier that year, he had been given Censorial powers, as the 'Director Of Public Morals. Caesar wanted to make reforms to improve life in Rome. However, he needed the Senate's help to pass legislation. The Senate had been one of the main problems for Caesar's predecessors. They had obstructed the passage of laws, which would have benefited the state. However, Caesar was determined to not be presided over by the Senate. The civil war against Pompeii had taken a toll on the Senate. Many of Pompeiis supporters, who were Senators, had been killed in battle. In addition, Caesar had increased the number of Senators from five to six hundred, to about nine hundred. To fill the vacant seats, he selected the Senators from a range of places and occupatio...

Monday, November 4, 2019

Ad Evaluation

The focal point of this paper is to write a 3 page essay evaluating one commercial advertisement from a popular magazine and analyze it with an evaluation of its effectiveness in light of its purpose, paying particular attention to how well its various components work together to persuade. Jean Kilbourne makes an excellent point in her portrayal of advertisement and its appearance of violence and sexually predatory nature. Blatantly sexist, implied violence and the essence of fear or dominance would be inherent in advertisement of all descriptions from lingerie, to jeans all the way to peanut butter. Jean Kilbourne’s essay shows us how much we ignore in the world of advertisement, which simply exemplifies that which we ignore in life as a whole. Her portrayal of the difference between perceptions of men and women in the various ads, including such concepts as intimacy, violence and innocence would be such as to either cause alarm or to cause us to seriously examine the route advertisement is taking in the role of human behaviors. Human behavior is altered by stimuli outside the mind, but absorbed by that same mind. It is this absorption that must be considered when understanding the human psyche. Sexual advertisement has a tendency to increase violence done by men continuously exposed to the ads and the industry continues to use these sexual images for attention magnets. The biggest problem with this now would be the fact that now teenagers and children have become a target audience, resulting in addiction toward images and brands. Jean Kilbourne’s essay is quite an informative piece. It proves that what we see and what we get are obviously gender separate, and also can be either intimidating, or thought provoking dependent upon that gender. Most, if not all, advertisement can be considered mildly offensive, no matter the implied innocence. For example, Calvin Klein’s underwear ads spark outrage to this day and yet, regardless that they are only there for a few moments or weeks even, it is enough for people to go out and buy his underwear line. This, without realizing our own actions, simply feeds the desire to continue the outrageous behaviors displayed within the advertisements. A second example, both on the feminine and masculine side of intimidation, Diet Coke advertisements of Cindy Crawford in a very short skirt drinking a Diet Coke and being ogled by men and boys of all ages and on the other side of the coin, the sweat-coated construction worker ogled by the women in their office building as he drinks the soft drink. In Jean Kilbourne’s essay she states that â€Å"First, the industry spreads the sexual images using the media regardless of appropriate types of media. She cites Paris Hilton as prime example just in the year 2005. There are no doubts that Jean Kilbourne’s criticism of our efforts to put a halt to violence and even the innuendo of violence in both feminist movements and equality based ones, would in fact be direct and to the point in her understanding of what is acceptable, and what should hardly be. The affect of these ads on the younger minds alters the landscape in such a way that we would see it in the actions of younger and younger children. For instance, the rape of a six year old girl by an eight year old on the same bus while on their way home from school as she was held down by four other boys. There are many images that continue to testify to the belief that violence against women is acceptable, that sex, in the case of the woman, cannot be proven as rape because she is a woman. There is an advertisement, in the March 9, 2006 Rolling Stone magazine on pages five and six of a man pulling a woman’s jeans off on a beach. A blatant testament of dominant sexuality, and then add to that the advertisement on page nine of four pairs of women’s legs, showing off the shoes, or showing off the smooth legs? This is no doubt a blatant approach toward masculine attention. Rolling Stone is a very obvious method of exploitation, both masculine and feminine. An advertisement further in this issue proves that with a woman whose clothing shows the curvature of her bust quite blatantly and then a large white feather pointing directly toward the cleavage. She stands there with her lashes lowered and a bottle of Skyy Vodka with a glass in her hands. Fashion and the industry that supports it would be a blatant exposition utilizing many sexual images with both teenagers and adults, usually exposing too much of the torso in their advertisement, their shows and so forth. This would constitute a blatant reinforcement of the vulnerability of women, and now, even more so, of children. Jean Kilbourne has a very good point in her critical assessment of the world of advertising and its affect on both the masculine and feminine gender. Her critical assessment should be considered a wake up call for all in that we ignore the warning signs and exploit the danger in place of fighting against it. Thus, in her essay, she proved her theory quite sufficiently in that the industry would continually uses sexual images specifically to capture the attention of people, and now, teenagers and children have become the target audience thus becoming addicted to both the images and the brand. If we do not fight as equals, then feminism has no true hold on culture in any way. This, in actuality, is of a far greater impact on the lives of men and women, as well as boys and girls. The fact that these ads continue would tell us that feminism is losing its hold on the minds of many. Ads have a tendency to mold a generation, and the portrayal of men and women in suggestive or violent poses manages a platform for strong debate. References: Kilbourne, Jean; Two Ways a Woman Can Get Hurt: Advertising and Violence; Rereading America Cultural Contexts for Critical Thinking and Writing 5th Edition; St. Martin’s Press 2001 Jan S. Wenner Editor and Publisher; Rolling Stone Magazine: 1290 Avenue of the Americas; New York, NY 10104-0298 USA

Saturday, November 2, 2019

Should Canadian goverment provide privatization of water Research Paper

Should Canadian goverment provide privatization of water - Research Paper Example This has led to water privatization seeming like a practical alternative, as there will be a reduction of waste, sensible pricing and improved distribution. Despite the scarcity of water, lure of profits and promise of an improved economy, it would be vital to remember that there is no substitute for water. Canadian government privatisation of water for trading as a commodity like oil would be detrimental to the welfare of the humanity. There are humanitarian concerns relating to danger attributable to privatizing water that will result to closing out of the poor to its access. This is because prices attached to accessibility of water would not be affordable to majority of the people, leading to further disregard for social welfare, as spread of diseases will be more widespread. Privatizing water will liken it to commodities such as natural gas, which are not essential utilities or even a fundamental human right, and there is also the fear that water trading would lead to ecological destruction as it is a heritage of the Earth. Recently, opponents of privatization have stated that reversing this would be difficult once things go wrong. It would create a scenario where water services would be further privatized all over the country. As time passes, focus will shift to shareholders and not consumers, otherwise taxpayers if water delivery were a state-governed service. This implies that profits gained would go to a sm all number of people, further deepening inequality. If the service remains a responsibility of the state, any profits reaped go to the public implying lower taxes or increased spending in other beneficial activities (Trew). From a corporate perspective, water exportation would be expensive because of shipping costs since water is heavy and returns from it through local selling would not bring back the investment; therefore, financial viability would not be sensible. Looking at the

Thursday, October 31, 2019

Collapse of Communist rule Essay Example | Topics and Well Written Essays - 750 words

Collapse of Communist rule - Essay Example Over the years, Communism had slowly eroded away the feeling of security and freedom that many citizens in countries such as Poland, Hungry, and Bulgaria craved. The world was a different place and the countries of Eastern Europe wanted to become a more integral part of the global community (Devinatz 318). This did all come to a head in 1989 as Communism as we knew it quite simply, and quickly, collapsed. Interestingly enough, the change that came to Eastern Europe had its foundation in various sectors of society that wanted a new form of government. Change began to happen from the inside out as members of different political ideologies began to become influential in the state. In Poland, for example, the free trade union Solidarity movement in the late 80s began to receive massive support from the Polish people. By June 1989, they had take control of the Senate, leading to a non-Communist Prime Minister. This contributed to the eventual collapse of Communism from within, leading to a near domino effect as the wave of anti-Communist sentiment flowed into Bulgaria and Hungry. It would only be a matter of trim before that Iron Curtain fell once and for all, and its effects were almost immediately felt in German and the Soviet Union. Reunification of Germany One of the factors leading to the tearing down of the Berlin Wall can actually be attributed back to the changing society in Eastern Europe. East German citizens began to realize that their freedoms had been squashed under Communism, and their spirits rose when they witnessed what was happening in the nearby countries of Poland, Bulgaria, and Hungry. As history tells us, demonstrations began to occur throughout East German society, the largest of which occurred when Mikhail Gorbahew visited Berlin in October 1989. Citizens from all over the region were demonstrating for the rights to be a free populace and to be rid of Communism. Gorbadhev himself, quite surprisingly to some, warned Communist leaders at the ti me that it appeared a near revolution was at hand and that they needed to listen to the cries of the people. This was the true reality of what lead to East German reunification with Germany. For one of the first times in Communist history, the leaders began to heed the cries of their people. The protests began to grown in number and by November of 1989, East Germans were actually permitted to freely cross into West German, leading to the destruction of the Berlin Wall that had long divided the two countries. End of the Soviet Union By 1991, the block of republics comprising the Soviet Union was the last remaining bastion of Communist Rule in the region. In the case of the Soviet Union, it can be seen that t was growing increasingly difficult to properly care for and maintain such a massive regime that had been built over the years in the 13 various states comprising the former Soviet Union. The truth is that there are numerous factors, many dating back to the days of the Cole War, t hat contributed to the eventual collapse of the entire system, and the eventual granting of independence to the various countries comprising the Commonwealth of Independent States. The reality was that it was certainly too large of an undertaking to create a truly centralized and unified state that

Tuesday, October 29, 2019

Let's Be Lefties For a Day Assignment Example | Topics and Well Written Essays - 500 words

Let's Be Lefties For a Day - Assignment Example ch ensures that employees maximize their contribution to the organization while enabling them to reach their own potential; creating a win-win situation for all. Diversity in the workplace refers to the variety of employees in a given work environment. Every organization today is made up of employees from a variety of ethnic, cultural, and racial backgrounds, add to this diverse group a mix of genders. Managers and professionals in such settings are responsible for molding this diverse group into a cohesive unit that benefits the organization, while ensuring that every employee is enabled to reach his/her potential. The idea of diversity is acceptance of differences and respect for them. In essence this means accepting that each individual is unique and is different from another in certain respects. These differences can be in a wide variety of spheres ranging from cultural and racial to religious and gender. Exploring these dimensions and understanding them can lead to an enriching experience – the ability to not just make allowances for but to appreciate them and celebrate the unique qualities they contribute. Diversity does not mean just physical diversity in outward appearance or speech. People who grow up in differing environments or come from different educational backgrounds also think and respond differently. The difference lies not only in how they are perceived but also how they perceive others and themselves. This also affects the way they interact with others especially those they perceive to be different from themselves. The result can be discrimination where those who ‘belong’ are at an advantage while those who do not are at a disadvantage. The challenge for the manager or professional in a business setting is to build bridges across differences and strengthen bonds to enable a work environment sans discrimination. The simple experiment of using the left hand instead of the right for ordinary activities like turning the pages of a book or

Sunday, October 27, 2019

A Socio Cultural Analysis of Singapore

A Socio Cultural Analysis of Singapore 1. Introduction 1.1 Singapore Singapore is an island country which is one of the four Asian tiger countries. Singapore is regarded as one of the worlds most prosperous countries with strong international trading links and its per capita GDP is equal to leading nations of Europe. (https://www.cia.gov/library/publications/the-world-factbook/geos/sn.html). According to the singstat.gov.sg, Singapore had the population of 4,987,600 people in 2009 and 3,200,700 were Singapore citizen. The rest 2 million were other nationalities. These nationalities are Chinese, Indonesians, Indians, Malays, Vietnamese, Myanmar, Laos, Cambodians and so forth. These nationalities settle in Singapore for various purposes. Thus, Singapore is regarded as the multicultural country. 1.2 Socio-Cultural Analysis of Singapore According to Geert Hofstedes five cultural dimensions, following cultural dimension indexes are indentified. Power distance index 74 Individualism index 20 Masculinity index 48 Uncertainty avoidance index 8 Long-term orientation index 48 Table1. Five cultural dimensions of Singapore Therefore, Singapore is collectivism country due to the individualism index of 20. As it is a high collectivism society, less powerful number of people accepts the unequal power distribution among the family or organization which is common in high collectivism society. Masculinity index of 48 proves both female and males in Singapore have equal opportunity for their lives. The most interesting index is uncertainty avoidance index which is 8. Therefore, Singaporeans are regarded as risk takers who prefer changes and challenges. As for the long term orientation index, Singapore has the index of 48 which is normal, neither long-term nor short-term oriented. In order to relate, Geert Hofstede five cultural dimension indexes and the impact on marketing, following facts are indentified. Firstly, as power distance index of Singapore is 74 which is high, therefore, marketing luxury items, global brands, high quality and innovative products works in Singapore as in high power distance culture, one social status must be clear to be respected by others. Marketing products in Singapore should focus on needs of a society, family and group rather than individual due to the individualism index of 20. Moreover, products in Singapore should be continuously innovative, value added and features are to be improved as the uncertainty avoidance is very low, 8. As Singapore is normal in long/short term orientation index, products can be either long term or short term purposes. Similarly, masculinity index of Singapore is 48 that mean balance in values of both masculinity and femininity. From the marketing perspective, products that are marketed to masculin e culture should be status products as masculinity refers to achievement, success and recognition. 1.3 Economic Analysis Economy of Singapore depends heavily on exports, which are consumer electronics and information technology products. Singapore practised successful free market economy with corruption free environment. Per-capita GDP of Singapore is equivalent to that of four largest West-European countries (www.nationmaster.com). GDP per capita of Singapore in 2009 was approximately 50,300 USD. In 2008 and 2007, it was 52,200 USD and 52,300 USD respectively according to CIA world facts book. Based on the World Banks doing business 2010 and 2009 report, Singapore is ranked #1 in ease of doing business. Moreover, Singapore is also ranked #1 in employing workers and trading across borders. As for the closing business Singapore is ranked #2. As for the low corruption rate, Singapore is ranked #1 in Asia and #4 in the world. In order to increase the growth of Singapores economy, government decided to create the two integrated resorts with casino licenses. Marina Bay Sands was awarded the first license which is a more business focused integrated resort. Second license was awarded to Resorts world at Sentosa, a family oriented integrated resort. These integrated resorts are expected to produce 35,000 jobs. The Singapore government attracts large scale of foreign investment by enforcing two policies which are pro-foreign investment and export-oriented. According to economywatch.com, United States is the leading investor in Singapore. There are a number of factors influences the economic development of Singapore. The main reason is due to the increasing demand of electronic products around the world which benefits the Singapore as it is the major producer of electronic goods. Other industries contributed in economic growth of Singapore are pharmaceuticals, financial services and manufacturing.The 2. Product According to socio-cultural analysis using by Geert Hofstede five cultural dimension model, furniture products made of teak are decided to market Singapore. These products are manufactured by Myanmar Teak Company limited is using precious teaks from Myanmar. Most of the furniture in Singapore is made of leathers, fibre, iron, plastics, recycled woods and so forth. Although there is some furniture made from wood, it is very difficult to find furniture made of teak. 2.1 Relative Advantage Furniture made from teak is usually expensive and regarded as luxury furniture because teaks are expensive as it takes decades to get teak trees and its advantages. Furniture made from teak is durable, strong, and resistant to moisture, fire, acid and alkalis. Moreover, it is highly resistant from rotting, sun, rain, frost or snow. Once it is bought, it can be used for many decades. Furniture made of teak is easy to clean from spilled drinks and food while others are hard to remove the stains. Although the natural colour of the teak is golden brown, it can be changed to reddish brown or dark brown. Therefore, the colour of the teak is easy to alter and colour will sustain for a long time. Another advantage of teak is producing natural oils that prevent termites and wood damaging insects. This natural oil maintains the solidness of the wood, life span and strength which therefore unnecessary for the user to apply chemicals. Resistant to weathers, rotting and wood damaging insects make teak furniture to be ageless. Teak is easy to shape and craft. 2.2 Compatibility Teak furniture is compatible for Singapore, according to high power distance index (74) of Hofstede. Having teak furniture show the high status and wealth of that person comparing to other furniture made of fibre, plastic, and recycled woods. In Singapore, decorating home with arts, sculptures, furniture, lighting and latest electronic products are found in house of wealthy people. Teak furniture is mainly used in International hotels, high-class restaurants, and furniture of international companies especially for meeting tables. International hotels and high-class restaurants have furniture made of teak because westerners and Europeans value teak furniture and handicraft products. 2.3 Trialability Furniture showrooms in Singapore allow customers to try before purchase. For example, customer can sit on the couch or sofa to test the comfort of the products. In Singapore, furniture showrooms are decorated with its product. Decorating furniture show rooms with its products enable customers to test the product, understand the convenience of the product, and get the idea how products can be designed in particular location. For example, in IKEA all furniture is shown to try and test before the purchase. Customers are allowed to use the tables, sit on chairs and sofa and lie on bed. 3. The Market 3.1 Geographical Region Singapore is located at the South East Asia which is surrounded by Malaysia and Indonesia. Singapore is also known as an island Nation which is 3.5 times size of the Washington DC according to nationmaster.com. It has total area of 692.7 km that had a population of 4,987,600 people in 2009. Singapore has smaller islands which are Jurong, Pulau Tekong, Pulau Ubin, and Sentosa. Among them, Sentosa is the largest one. Highest point of Singapore is Bukit Timah which is 166m above sea level whereas the lowest point is Singapore Strait 0m which is a major shipping route of South East Asia. In Singapore, climate is hot, tropical, humid and rainy. There are two distinct monsoon seasons which are North-eastern monsoon starting from December to March and South-western monsoon takes June to September. 3.2 Transportation Public transportation is the major source of transportation heavily used by people for daily purposes. Public transportation includes MRT, LRT, and Buses. SMRT Corporation Ltd (SMRT) is Singapores multi-modal transport service provider offering integrated island-wide transport services including trains, buses, and taxis. SBS transit started its operation in 2003 which is North East Line, a highly advanced fully automated new underground heavy rail system. This NEL had a daily user of 325,433 in 2009 which is 20 kilometers long and include 16 stations from punggol to Harborfront. According to data of Civil Aviation Authority of Singapore and Changi Airport Group Pte Ltd, number of aircraft arrivals and departures were 120,184 and 120176 respectively for both passengers and parcel/mail. Aircraft is major transportation for arriving and departing Singapore, according to data of passenger arrival/departure by using aircraft. In year 2009, passenger data of arrival and departure was recorded as 18,026,000 passengers arrival and 18,063,000 departures. As for the parcel/mail incoming and outgoing by aircraft in 2009 were 12113 and 14945 tonnes. By looking at the Data of Maritime and Port Authority of Singapore, ships are the major source of transporting cargos and containers. According to data, in 2009, 130575 vessels arrived in Singapore by shipping 1784669(000) giga tonne. Air cargos were mainly used by North East Asian Countries due to discharged tonnes of 377,184 in year 2009. These North East Asian Countries include China, Hong Kong, Republic of Korea and Taiwan. Total air cargo discharged tonnes by various countries and regions in 2009 were 846,671. Table1. Describes the number of population using vehicles in 2007-2009 Table.1 the number population used of vehicles in year 2007, 2008 and 2009 were as follows 2007 2008 2009 Car 505,987 540,455 566,608 Rental Cars 11,054 12,391 12,763 Taxis 24,446 24,300 24,702 Buses 14,530 15,327 16,023 Motor Cycles Scooter 144,340 146,120 147,215 Goods Other Vehicles 150,979 156,089 158,207 Total 851,336 894,682 925,518 Adopted from Land transport Authority 3.3 Communication There were 1.857 million fixed telephone users in 2008 whereas 6.375 million users were mobile cellular users. Presently, there are three communication service providers that are SingTel, Star hub and M1. 3G wireless service was launched in February 2005. As for the internet service, most of the people use broad band internet service provided by three internet service providers. According to data of Infocomm Development Authority of Singapore, Media Development Authority and Singapore Post which were collected at April 2010, there were 2046.7(000) of broadband internet users including xDSL, cable modems, leased line internet and other broadband internet access methods. Dial-up internet users were only 75.1(000) users. As for the mobile phone users for both 3G and 2G, there were 6920.2(000) users while the fixed mobile users were unknown. There is Sing post postal service which delivers mails and parcels to most of the countries around the world. 4. Consumer Buying Habits 4.1 Product use pattern In Singapore, furniture is one of the essential products for buildings. People use furniture for daily purposes. Furniture is essentially indeed products in Singapore due to the increasing number of residents, international students, employees from around the world, Singapore requires more housings, schools and universities, hotels and restaurants. Therefore, furniture is required for those housings, universities, schools, hotels and restaurants. In Singapore, 76.8% are Chinese according to nationmaster.com. Chinese usually value arts and handicraft. Moreover, Chinese buy new furniture for their houses after Chinese new-year because Chinese belief that if they can buy new products in this New Year and they believe that they will enable to buy in next New Year. 4.2 Product preference In general, Singapore prefers light, small and cheap furniture because most of the Singaporean lives in condominium and flats. As for the restaurants and international hotels, teak furniture is preferred most, in order to show their status and position. Tastes and preferences can vary among customers. 4.3 Shopping Habits According to the study of (Neilson, 2009) Singapore had changed shopping habits due to current financial crisis. This study shows that 70 percent of the consumer spent only on essential products. However, latest Nielsen Global consumer index shows that Global consumer index of Singapore in second quarter of 2010 increased to index of 112 that is nearly as 114 in third-quarter of 2007. Therefore, percentage of consumers who believed that Singapore was in recession had declined from 28 percent to 17 percent in Q2 2010. According to the survey conducted in 2006 to 22,000 internet users in 42 markets, it was revealed that 74% of consumers admitted that shopping as form of entertainment. Similarly, in Singapore shopping was considered as a form of entertainment due to nine out of 10 respondents replies. 7% of Singaporean went shopping twice a week or more often although others went shopping with lesser extent. 22% of Singaporeans did it weekly while 32 percent shopped once a month. 29% sh opped more than once a month and 10 percent never shopped. Moreover, Singapore was the only Asian country which made it through to the global top 10 which agreed with the therapeutic effect of clothes shopping. According to the data, following pie chart is identified. Source: adopted form www.acnielsen.com.sg/news/20060719.shtml 5. Distribution of the product In Singapore, furniture can be bought from either from retailers or manufacturers. Some Furniture manufacturers place products both on retail shop while others sell by own showrooms. Furthermore, there are countless of small furniture shops and showrooms in Singapore. The largest furniture retail store in Singapore is IKEA which is followed by Courts. 6. Advertising and promotion As for the advertising, if it is to reach international hotels and restaurants, sending product catalog is the best way to get attention. Advertising on television by targeting on restaurants and international hotel is also considered effective way of advertising. In advertising on television by showing elegant and modernized teak furniture can attract the attention of high-class customer. Similarly, as for the advertising high class society, same media can be used to attract customers. Direct marketing can be also used to for both high-class society and hotels and restaurants. Moreover, participating in furniture shows held by Singapore Furniture Industry Council will also draw the attention of respective customer. According to (Russell, 2006) Singapore market drew 17,838 visitors from 112 countries which was the largest ever. Additionally, according to the press release of international furniture fair Singapore, the fair held in March 2010 attracted the 17,277 visitors from 112 countries. This fair was held for 4days from 9 to 12 March 2010. In Singapore, furniture is discounted by percentage in some seasons. Sales discount depends on furniture. Some furniture may be discounted 20% while others are discounted 10% only. 7. Compare and contrast with competitors products 7.1 competitors products Mozaic is a Singapore brand that is integrated by successful Singapore furniture companies which satisfy the needs and wants of customers by providing specially crafted products. Combination of West and East business practices, designs, availability of resources, Singapore Mozaic fulfils the satisfaction of customer around the world. Wholesale Teak Company manufactures furniture with highest quality. Wholesale teak company furniture includes teak furniture, resort furniture and antique furniture of Chinese, Tibetan, Mongolian, classic French, classic English, Italy sofa and Italy furniture. Wholesale Teak Company have achieved the following reputations, the best whole sale teak furniture, antique furniture, classic furniture, Italy sofa and Italy furniture specialist. http://news.bbc.co.uk/2/hi/business/8189661.stm http://www.warc.com/news/topnews.asp?ID=25256 http://www.furnituresingapore.com/ http://www.acnielsen.com.sg/news/NewsReleaseJuly212010.shtml http://www.acnielsen.com.sg/news/20060719.shtml http://www.iffs.com.sg/press_20012010.asp http://www.asiaone.com/Business/News/SME%2BCentral/Story/A1Story20080310-53515.html http://www.singaporemozaic.com/mozaic_cms/index.php?option=com_contentview=articleid=4Itemid=4 http://www.wholesaleteakcompany.com/html/about_us__teak_furniture.html

Friday, October 25, 2019

Flea Control for Dogs and Cats :: Pets Dogs Cats Essays

Flea Control for Dogs and Cats Many Americans have a four-legged member of their family in their home. Most people deal with housebreaking problems, pet hair on furniture, and an occasional broken lamp because all the friendly welcomes home outweigh these minor problems. When the weather begins to get warmer, these pet owners begin to cringe with the thought of spring. It can only mean one thing; flea season and the circus of giving flea baths and dips is about to start. But in the past few years, there has been a break through in scientific technology allowing both owners and pets to rest easier. The scientific community has come up with a liquid that can be put on the pets skin that kills adult fleas. These liquids are safe for people and animals, and do not wash off. But which one is the best choice? While only a veterinarian can choose the right product for each pet, owners can definitely look into the choices by asking their vet or by simply logging onto the internet. There are three products on the market that are currently most often advised by vets: Frontline-Topspot, Advantage, and Revolution. By examining each products webpage, one can gain more information about each product that they can use along with their veterinarians advice to find the right product. Each website is different in the way they represent their products information through audience choice, layout, presentation of information, and general style. Before looking at the difference between these websites, it may be helpful to know exactly what these products are. These products are meant as a flea control measure by killing the adult fleas that bite the pet. The product comes in a small ampule and is in liquid form. The liquid is applied directly to the skin of the pet between the shoulder blades. It is then absorbed into the fatty layer of the skin and into the blood system. The product cannot be washed off after application, which allows the pet to be bathed and to play in water and it does not rub off into the environment. Flea Control for Dogs and Cats :: Pets Dogs Cats Essays Flea Control for Dogs and Cats Many Americans have a four-legged member of their family in their home. Most people deal with housebreaking problems, pet hair on furniture, and an occasional broken lamp because all the friendly welcomes home outweigh these minor problems. When the weather begins to get warmer, these pet owners begin to cringe with the thought of spring. It can only mean one thing; flea season and the circus of giving flea baths and dips is about to start. But in the past few years, there has been a break through in scientific technology allowing both owners and pets to rest easier. The scientific community has come up with a liquid that can be put on the pets skin that kills adult fleas. These liquids are safe for people and animals, and do not wash off. But which one is the best choice? While only a veterinarian can choose the right product for each pet, owners can definitely look into the choices by asking their vet or by simply logging onto the internet. There are three products on the market that are currently most often advised by vets: Frontline-Topspot, Advantage, and Revolution. By examining each products webpage, one can gain more information about each product that they can use along with their veterinarians advice to find the right product. Each website is different in the way they represent their products information through audience choice, layout, presentation of information, and general style. Before looking at the difference between these websites, it may be helpful to know exactly what these products are. These products are meant as a flea control measure by killing the adult fleas that bite the pet. The product comes in a small ampule and is in liquid form. The liquid is applied directly to the skin of the pet between the shoulder blades. It is then absorbed into the fatty layer of the skin and into the blood system. The product cannot be washed off after application, which allows the pet to be bathed and to play in water and it does not rub off into the environment.

Thursday, October 24, 2019

Chiquita Banana Overview Essay

Chiquita Brands International, Inc. is one of the most important international marketers and distributors of food products derived from bananas, as well as other fruits and healthy snack products. Chiquita Banana revenues for about $3 billion dollars a year and employs more than 21,000 people and operates in about 70 countries worldwide. Chiquita Banana  together with Dole, Del Monte and Fyffes control about 80% of the global banana market. In 1993 the EU created the Common Organization of the Market in Bananas (COMB) to deal with the harsh competition between these companies. They would allow duty free access to the EU but subject to quotas to bananas from the Africa’s, Caribbean and Pacific, while bananas from Latin America were subject to an import tax of 176 Euros per ton and a quota of 2533 t. As an American company we have decided to take advantage of the new treaty restricting Latin American and ACP countries from exporting bananas to the EU. It will not be an easy ta sk because we still have to compete against European banana producers, but we are an established company and we are determined to benefit from this event and gain market share in the European Union. PESTEL analysis for the European Union POLITICAL: †¢The European Union is composed of 28 member states. †¢The EU has created a single market by standardizing laws within the member states. †¢Some of the objectives of creating this union is to create a better flow on the circulation of goods, capital, people and services within the union. Once a good or service is accepted within the union it is protected from customs, taxes and import quotas as long as they remain within the union. †¢Free movement of capital is intended to allow investment of properties between countries, something that could help banana growers since they can look for more fertile land in neighboring countries. †¢The monetary policy is the Eurozone and is governed by the European Central Bank. ECONOMIC: †¢The European Union’s GDP is ranked as number one in the world accounting for $16.58 trillion dollars. †¢Export goods account for $1.687 trillion, some of the main export partners of the European union are: oUS 17.3% China 8.5% Switzerland 7.9% Russia 7.3% Turkey 4.5 % †¢Food, drinks and tobacco account for 5.9% †¢Import of goods account for $2.302 trillion dollars and the main import partners are: China 16.2% Russia 11.9% US 11.5% Switzerland 5.8% Norway 5.6% †¢Food, drinks and tobacco account for 5.2% of import goods. †¢The service sector is the most important one in the EU making up 69% of the GDP followed by the manufacturing industry with 28.4% GDP and agriculture for only 2.3% of GDP †¢The agricultural sector is supported by subsidies from the EU and currently represents 40-50% of the EU’s total spending. SOCIOCULTURAL FACTORS: †¢There is limited data on European children’s fruit intake, but the data shows that the average fruit intake is about 141 g per day. Fruit intake is highest in Austria and Portugal and is the lowest in Iceland and Spain. †¢Girls and women consume more fruits and vegetables and boys and men do, there is no simple explanation to this but it’s believed to be because women in general are more concerned about their weight and keeping a slim fit figure. †¢Children tend to eat less fruit as they age, but it’s the exact opposite with adults. Intake levels increase with age, possibly because income and knowledge increases and one becomes more aware of the benefits of good eating habits. †¢Men once they are married have an increase in fruit intake. Women seem to have an impact on their husband’s fruit intake as well as the variety of fruits eaten. Women tend to handle ‘health-related’ issues more commonly than men so they tend to buy and cook more food than men. †¢Children’s fruit intake levels directly correlate with how much their parents consume. But pressure to eat fruit does not positively affect children’s intake, but it is enhanced when parents are good role-models and encourage them to eat fruits and vegetables. †¢People with self-efficacy tendencies have a higher fruit intake in adults, also people with a high self-esteem tend to eat more fruits and vegetables because they take their health into account. TECHNOLOGICAL: †¢The EU is funding a project for pesticide free fruits and vegetables by removing the threat of fruit flies. Helping farmers meet customers’ demands for safe fruits while being environmentally conscious. oThe project pretend to use an insect attractant to draw insects and pathogens such as: infectious micro-organisms, virus, fungus that cause diseases in fungus. oThis attractant will be applied in the form of an insect trap near plantations to take bugs away from plantations, this will be a long-lasting and biodegradable baiting station. †¢Europe is becoming more conscious about maintaining a cleaner environment, the EU is committed to providing a better future for the next generations. So they specialize on clean energy, from turbines in Germany to solar panels in Spain, and countries across the EU are using natural resources of sustainable energy bringing investment to businesses and citizens. LEGAL: †¢With the birth of the Single European Market in 1993 the Common Market Organization for Bananas was put into effect (COMB). COMB is concerned on the importation, sale and distribution of bananas. †¢A policy was set in motion allowing EU suppliers to export duty free bananas to all EU states. Also quotas were set for African, Caribbean and Pacific countries (ACP) imposing import licenses for a fixed rate of volume of bananas, and limited imports through excessively high tariffs. oA quota of 857,000 tons for duty free access from ACP countries †¢Three types of licenses were issued in order to regulate this quota to ACP countries †¢Third countries that were not considered in the quota are subject to a tariff of Ecu 850 per ton. †¢In order to prevent any loss of income by EU banana producers a compensation of payments for 850,000 tons were granted in case the prices fell below the production costs. ENVIRONMENTAL: †¢Flat-free water chargers are common in some countries in Europe. This does not encourage efficient behavior to households and agriculture according to a report from the European Environment Agency (EEA). †¢The EEA is considering water pricing in the following countries: Croatia, England and wales, France, Germany, Netherlands, Scotland, Serbia, Slovenia and Spain. †¢In most countries, farmers are allowed to use as much water as they want  for a flat rate. By charging the amount of water used in Europe it prognosticated to cut down on water used by agriculture for about 10 – 20 %. This will push farmers to not only cut down on their water consumption but to invest on better irrigation system as well as fixing water leaks. †¢The general population in the European Union seem to support this motion to cut down water overuse, about 84% of the population agree with this principle. Marketing Mix In order to better penetrate the European market we have to better understand our own products, so a marketing mix was created to see what we can offer to the market and this will help us to better oversee our operations in the European market. PRODUCT: Chiquita banana takes pride in their first class bananas. But banana consumption vary from country to country so they have other products to fulfill the change in each countries demand. They always keep in mind the environment and consumer’s health, so they have products that meet these two qualifications, products such as: readymade salads, fruit snacks. An independent survey was conducted about people’s preferences and attitudes about bananas, and the poll indicated that the taste of Chiquita bananas was better than competing brands and people preferred it 2 to 1 to the leading brand. The bananas by Chiquita banana are 100% organic approved and certified by the USDA which means that they adhere to the requirements and meet the organic standards of growing bananas. PRICE: These are the prices for bananas per metric ton for the last few months. Bananas prices vary depending on the location where they are being sold. In France the average price for a kg is about $2.00 dollars. In Spain is about $1.00 per kg. But these prices tend to fluctuate with the seasons as well, and some variables take place to why this happens. One of the reasons is that bananas grow in tropical areas so they need hot weather to grow, but it’s harder to maintain them fresh during summer. PLACE: Chiquita banana sells its products internationally to about 70 countries worldwide. The majority of the products grown come from South America and the Caribbean which are then sent to distribution centers. Europe is the largest consumer and importer of bananas in the world, so this would be the best place for the largest banana producer in the world to invest and tap into this gold mine. In the year 2011 people living in the European Union consumed an estimate of 5 million tons of bananas and about 4.6 million tons were imported. Europe would be the best market to try to penetrate and take market share from. Sweden, UK, Denmark, Finland and Portugal are the main consumers of bananas in Europe (see Appendix A). These are the countries within the EU for Chiquita banana to penetrate first. PROMOTION: The way that Chiquita banana promotes their product is very innovative. They have sticker contests and they encourage people to send drawings for possible logos for their stickers. But their latest promotion is endorsing the charismatic minion characters from the movie Despicable Me, they have even worked on an app game available for apple and droid. The point of this game is to run and get as many bananas as possible without running into any obstacles. There is no record for the increase in sales of Chiquita bananas yet because the game is recent, but it’s safe to say that this gamification strategy will work well for the company. Also, as a part of their promotion they attend school lunches, celebrate major anniversaries and sponsor Olympics. They use the slogan â€Å"quite possibly, The World’s Perfect Food† SWOT Analysis STRENGTHS: †¢Chiquita Banana is number one in the fruit market in the world and sells its products to more than 70 countries worldwide. †¢The company had a $3 billion dollar revenue last year. †¢Its net income is about $405 million dollars. †¢The company is committed to being socially responsible A decade ago they implemented social accountability 8000 which has helped improve their practices to better serve the community. â€Å"SA 8000 provides standards based on national laws, international human rights norms and the conventions of the International Labor Organization. Management system  requirements ensure that these standards are consistently implemented over time, and independent audits and certification help measure progress and identify areas for improvement.† WEAKNESSES: †¢The company has not been able to reach out to consumers in Europe, they had a $2 million profit during the last quarter, better compared to the previews year where there was an $11 million loss. †¢Sales fell 2% from $793 million to $774 million in one year. †¢There was an 18 an article was published of ‘Chiquita secrets revealed’ by the enquirer, where the company had been accused of mistreating workers in Central America, polluting the environment and allowing cocaine to be brought to the US in its ships. OPPORTUNITIES: †¢With the new regulations from 1993 the European market has opened for banana companies that do not belong to the ACP countries and Latin America. †¢Our opportunities go hand in hand with the highest consumers of bananas in the EU. According to appendix A, they are: oSweden UK Denmark Finland Portugal †¢These are the first countries that we must try to focus our internationalization efforts into, since they are the highest consumers of our product. †¢Even with the new regulations by COMB Chiquita banana has no real competition from European banana growers, European countries are not optimal for banana growth. Chiquita banana can bring larger quantities at competing prices. THREATS: †¢Some of the threats come from competing companies like: Dole, Del Monte and Fyffes. †¢The analysis of this figure shows Chiquita’s market share shrinking from 1966 to 1995 and then remaining constant at 25% market share. †¢We can also observe that for the year 2007 Dole Company had a bigger market share than Chiquita. †¢Chiquita has to be attentive of the existing competing brands but also the new incoming brands that are stealing market share from the company. Internationalization Strategy and Viability As already stated before, the European Market is the biggest consumer and importer of bananas. Which is why we are interested in creating an internationalization strategy in order to visualize which cities in the European market target more specifically. There is a map in appendix A portraying the European Countries and an estimate of banana consumption, we can see that the northern countries together with Portugal enjoy eating bananas the most. Then we can see a ranking list with the countries that consume the most bananas in Europe, with Sweden being on top of the list. Chiquita banana Co. gets their product from the countries with a yellow dot. Since these are countries that have hot and humid temperature, adequate for banana growth. This map shows us that that in order for the bananas to be shipped from this countries to the EU they have to be shipped in a boat that has to travel the Atlantic for about 6,000 miles. These bananas are stored and refrigerated. This crossing of the A tlantic takes an average of 5 days and the bananas are refrigerated to a temperature between 13.5 and 15 C stalling ripening. Even though flavor and consistency remain virtually intact, this voyage shortens the shelf life to be 7-10 days. Portugal would be a strategic point for the company’s internationalization strategy. A logistics platform could be set up in Porto, a northern city in Portugal, this way we can kill two birds with one rock. We re-fuel the ships and get them ready for their journey to Sweden (our top priority in terms of distribution) and unload some containers to distribute Portugal’s banana demand. Aside from Portugal the countries with the highest consumption of bananas per capita is in Northern Europe, so another logistic platform would be convenient as a final stop before the final destination in each country. Le Havre, France would be a convenient location since it is south of the UK and it is cheaper to have a distribution center there because the euro is not as strong as the sterling pound. Once we have our logistics platform set up in Le Havre we can make accommodatio ns and agreements with companies and retailers that handle fruits and vegetables belonging to the countries that have the highest banana consumption. We would deliver to the following  terminal or ports: †¢Gothenburg, Sweden †¢Brighton, UK †¢Skagen, Denmark †¢Finland is a little more inaccessible through the Baltic Sea, so we would ship Finland’s required bananas to Gothenburg, Sweden as well. From Sweden we could work another logistic route to get to Finland by truck. †¢Porto, Portugal †¢Le Havre, France CHANCE: Iceland is Europe’s top producer of bananas with their world of the art greenhouse installations, even though they rely on their technology they have to constantly monitor their products and create the proper environment for the bananas. This is where Chiquita banana has an opportunity since they don’t have to worry about creating the right conditions for banana growth, the company looks for a convenient location for banana growth and plants the fruit. This enables the company to worry solely on cropping and shipping. Another advantage that the company has over the biggest European banana producer is that, Chiquita banana can acquire bananas in massive quantities while Iceland’s producers have to create the environment to grow more bananas. This is unless the COMB sets a tighter quota. Incoterm An incoterm is a made up word composed of three words. ‘in’ means international, ‘co’ commerce and ‘term’ means term. Incoterms are used to describe the type of relationship between buyer and supplier and they type of contract they use to deliver and receive a product. POSSIBLE INCOTERMS FOR THE COMPANY As a seller the most optimal incoterm for the company would be to agree with the buyer of working with ‘Ex Works’ since the buyer would have to assume the transportation costs and the risks of brining the goods to their stores. I believe this to be very one sided and not efficient, since in order to maximize profits a business deal has to be long-term. Sooner or later one of  the competing brands could offer our buyers a better agreement and we would be out of business, so I would call this a ‘lose-lose situation’. Another option would be the exact opposite from ‘Ex works’ where the seller mantains most of the obligations and expenses while there is minimum for the buyere. This would be a DDP, here the â€Å"seller is responsible for delivering the goods to the named place in the country of the buyer, and pas all costs in bringing the goods to the destination including import duties and taxes. Seller is not responsible for unloading.† t his is also very one sided. My belief is that if we are going to have a long lasting relationship with our business partner we have to compromise, and here we would be taking all most of the bourden of the business deal. Solution As already stated before, in order to create a long lasting relationship with our business partners and maximize profits we have to compromize. Chiquita Banana is trying to gain marketshare in Europe, so the best thing we can do with our business partners is to share the transportation burden and costs. Deliverd at Terminal (DAT) incoterm would be the best viable solution for Chiquita and our buyers. We can promise to deliver the product fresh, safe and sound to the following city ports: Gothenburg, Brighton, Skagen, Porto and Le Havre. We can accept all costs and risks (except for import clearance costs) and from each terminal they can send the bananas to their respective distribution centers or directly to the retailers. That is up to our business partners to decide. It is safe to say that we are taking most of the costs, since it is expensive to cross the atlantic with ships and maintain the fruit at a certain temperature to keep it fresh. But in order to have our buyers support, we have to go the extra mile. This strategy at the same time will speed up the process of internationalization and market share gain for Chiquita Banana. Works Cited â€Å"European Union.† Wikipedia. Wikimedia Foundation, 20 Oct. 2013. Web. 20 Oct. 2013 â€Å"Economy of the European Union.† Wikipedia. Wikimedia Foundation, 18 Oct. 2013. Web. 20 Oct. 2013 â€Å"Economy of the European Union.† Wikipedia. Wikimedia Foundation, 18 Oct. 2013. Web. 20 Oct. 2013. â€Å"Intelligent Approaches to Achieving Pesticide-free Produce.† N.p., n.d. Web. 20 Oct. 2013. â€Å"CHAPTER 3 BANANA IMPORTING COUNTRIES AND TRADE POLICIES.† The World Banana Economy, 1985-2002. N.p., n.d. Web. 20 Oct. 2013. â€Å"Water: Charging Full Cost Can Encourage More Efficient Use.† —. N.p., n.d. Web. 20 Oct. 2013. â€Å"Chiquita.com – Chiquita Organic Bananas: Organic Food.† Chiquita.com – Chiquita Organic Bananas: Organic Food. N.p., n.d. Web. 20 Oct. 2013. â€Å"Europe Largest Banana Importer Worldwide.† Europe Largest Banana Importer Worldwide. N.p., n.d. Web. 20 Oct. 2013. â€Å"Chiquita.com – Social Responsibility Is How We Conduct Business.† Chiquita.com – Social Responsibility Is How We Conduct Business. N.p., n.d. Web. 20 Oct. 2013. â€Å"Chiquita Banana Sales Remain Weak in Europe.† Chiquita Banana Sales Remain Weak in Europe. N.p., n.d. Web. 20 Oct. 2013 â€Å"Chiquita Brands International.† Wikipedia. Wikimedia Foundation, 20 Oct. 2013. Web. 20 Oct. 2013. â€Å"Banana.† Wikipedia. Wikimedia Foundation, 20 Oct. 2013. Web. 20 Oct. 2013. â€Å"Martin Stott.† Iceland: Europe’s Biggest Producer of Bananas. N.p., n.d. Web. 20 Oct. 2013. â€Å"Economy of the European Union.† Wikipedia. Wikimedia Foundation, 18 Oct. 2013. Web. 20 Oct. 2013.